As the 2020 presidential election neared we worked with the American Civil Liberties Union (ACLU) in Wisconsin, Michigan, Arizona, and at the national level. Our role was to lead the creative development for several digital and print paid advertisement campaigns.
The first campaign targeted POC voters and consisted of billboards featuring quotes from Barack and Michelle Obama, John Lewis, Ruth Bader Ginsburg, and NFL player Trey Flowers.
The second campaign was a series of illustration-based digital mobile billboards targeted at young Black and Latinx women in the Milwaukee area. All the billboards featured illustrative characters aimed at celebrating Black and Latinx empowerment.
Quote-based
Illustration-based
