AFT COVID-19

As America struggled to manage the COVID-19 outbreak, AFT’s members were on the front lines.  As the nation’s largest nurses’ union, AFT activated to motivate the White House and make sure voters knew how Trump had failed its members.

For one part of the campaign, we updated the creative with new data each day.

In the first 48 hours each of these ads were live, they acquired an average of 3.000 shares, 800 comments, and 6,600 reactions. That’s 62 shares per hour, 16 comments per hour, and 137 reactions per hour.

Client

American Federation of Teachers

Project Date

Spring 2020

Categories

Disinfectants

McConnell

DeVos