PEPCO embarked on The Capital Grid Project as an integrated solution to help strengthen the area energy grid and we are their agency of record for advertising. We lead the creative and art direction to educate the public about the project itself and how they can attend and participate in community meetings about it. The campaign is promoted across several mediums including Metro, bus, and bike share print and digital; radio ads on Pandora, Spotify, and terrestrial radio; and digital social and programmatic ads including video, .gif, and static.
Print ads
Social ads
