REPRODUCTIVE RIGHTS

Our agency led the creative direction and conceptualization of a three-part illustrative digital and mail ad campaign on Latinas and reproductive rights in Colorado. The digital ads all performed above average with CTRs well over 2%. The campaign overall garnered nearly five million impressions.

Thematically the ads aimed to be unapologetically Latina. We used flowers to represent the vibrant, diverse, and multifaceted Latinx culture, but also to serve as symbols of femininity, fertility, and reproduction. The roses symbolize unity, and the sunflowers symbolize power. In the illustrative portraits we captured and celebrated the intersectionality of the Latinx community.

Client

Color Latina

Project Date

Fall 2020

Categories

Digital Campaign

COLOR_NP_Portfolio_cover 1;1

Candidates Endorsement

Mail Campaign