NP was hired to launch a consumer-focused creative campaign educating homebuyers about the risks of wire transfer fraud during their real estate transactions. These ads were designed to break through the stereotypical HGTV-style real estate ads to raise awareness. They ran in six of the hottest real estate markets for first-time homebuyers in the U.S.
WTF?
![](https://creative.npagency.com/wp-content/uploads/2020/04/190624_ALTA_WTFCampaign_hammock_300by250.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190624_ALTA_WTFCampaignColor_blue_yellow_300by250-2.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190625_ALTA_WTFCampaign_city_300by250.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190606_ALTA_WTFCampaign_bird_300by250.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190606_ALTA_WTFCampaign_garden_300by250.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190606_ALTA_WTFCampaign_horse_300by250.gif)
Can I Have X?
![](https://creative.npagency.com/wp-content/uploads/2020/04/190624_ALTA_XCampaign_300by250_bathroom-1.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190624_ALTA_XCampaign_300by250_living-room-1.gif)
![](https://creative.npagency.com/wp-content/uploads/2020/04/190624_ALTA_XCampaign_300by250_kitchen-1.gif)